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今日,動視暴雪CEO Bobby Kotick與微軟總裁Brad Smith向外媒The Verge發表聲明稱,他們對於收購完成信心十足。
Brad Smith:「雖然對我們該收購案充滿信心,我們仍然致力於與監管機構一起提供創造性的解決方案,以保護科技行業的競爭,包括消費者和員工,正如我們從過去的訴訟中了解到的那樣,找到一項能讓所有人受益的協議的機會永遠存在。」
Bobby Kotick:「沒有任何合理、合法的理由阻止我們完成交易,我們的行業競爭非常激烈,引擎和開發工具都是免費的,遊戲的分銷渠道從未如此廣泛,我們相信我們會在該案中取勝。
Microsoft wants to take over the publisher Activision Blizzard for a crazy amount of money, but needs the approval of numerous antitrust authorities around the world – and that has been a topic of conversation for months. In Great Britain, even public opinion was called upon, and what the general public has to say on the subject has now been published. While the American FTC is now filing a lawsuit against the planned takeover of Activision Blizzard by Microsoft and trying to take action against it, the British antitrust authority CMA took further steps some time ago and even called on the public to sign the deal with appropriate arguments. The relevant deadline for this has now expired and the CMA is now disclosing the feedback after concerns about the takeover had previously been expressed within the agency itself.The summary of the responses now states that 2,600 emails had to be sorted out first because they were incomprehensible or empty or contained objectionable content. If you disregard these submissions, then among the remaining submissions there were a surprising number of Brits on Microsoft』s side.2,100 mails were evaluated, around 75 percent of them would decide in favor of Microsoft and support the takeover of Activision Blizzard by the Redmond company. Only around a quarter of the submissions positioned themselves clearly against the takeover.The arguments put forward are also interesting in this context. The proponents of the takeover state that Microsoft will be able to assert itself better against Sony and Nintendo on the market, because the competitors are generally seen as being much stronger and better positioned. Furthermore, the British public does not expect Call of Duty to become an Xbox exclusive. And: Many think that Sony has to become more innovative as a result, especially since the PlayStation platform has distinguished itself in the past by securing exclusive content or at least time exclusivities of prominent franchises such as Final Fantasy or Silent Hill.The other side, on the other hand, is critical of the deal because Microsoft is already dominant on the market, at least when it comes to PCs. Such a deal could then lead to a similar market power in the console area. Opponents also very much assume that Call of Duty is exclusive, after all Microsoft has already practiced the same thing after buying Bethesda and ZeniMax Media.And another point is viewed very critically: If the Activision Blizzard takeover by Microsoft actually goes through, that would pave the way for further large takeovers in the industry. Other large companies such as Take-Two, EA or Ubisoft could also be taken over as a result, which could damage the market and competition in the future.In the end, however, the evaluation is only about a limited amount of data of 2,100 e-mails, which does not necessarily have to be representative of the entire player community. If it were up to those involved here, the deal would go through. The question remains: What does the authority itself think and what is the next step? It is not known to what extent the submitted public opinion will influence the outcome of the proceedings.Microsoft @ gamescom 2022 – Mit Lies of P, Pentiment und A Plague Tale: RequiemFelix and Pirmin were at the Microsoft booth at gamescom and looked at three games at the same time. Lies of P, Pentiment and A Plague Tale: Requiem.